Talking about the partnership with Gila River Resorts and Casinos, the Georgia native said: “I have a vision of growing with Gila River as we have a lot of things in common.” A popular betting marketĪrizona has quickly become a significant sports betting market since sportsbooks first launched in September. Crowder looks forward to growing his relationships with people in the local area whom he believes in. In addition to his career on the court, Crowder also has a lifestyle clothing brand called Bossman and engages with the local community on a number of fronts. In addition to Gila River’s Wild Horse Pass, Vee Quiva, and Lone Butte casino properties, the company is set to open its new Santana Mountain casino later in 2022. The Suns had by far the best record in the NBA this season and are the favorites to win the championship after losing in the NBA Finals to the Milwaukee Bucks last year. He has played a key role, particularly with his defense, in the team’s success the last two seasons. A key player for the SunsĬrowder has been a member of the Phoenix Suns since November 2020. Speaking about the new deal, Gila River Resorts and Casinos chief marketing officer Dominic Orozco said: “Jae Crowder is a bossman, and we are honored to have him as our first-ever brand icon.” Orozco also said that partnership coincides with Gila River celebrating its new resort designation. Jae Crowder is a bossman, and we are honored to have him as our first-ever brand icon.” The Gila River Indian Community owns Gila River Resorts & Casinos, which operates three properties across Arizona and is the biggest gaming enterprise in the Phoenix metro area. The 31-year-old will start off the new deal by hosting the Summer Oasis Pool Party at the company’s Wild Horse Pass property.
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It marks the casino operator’s first deal with a professional athlete.
Phoenix Suns forward Jae Crowder has become an official brand ambassador of Gila River Resorts & Casinos.
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